Walk the Walk
Ag8 will present the background to their first product Purefold - an open media franchise designed for brands, platforms, film makers and product developers to collaborate with global communities
Based upon near-future science fiction, the franchise contains infinite story-lines that are prototyped using real-time 'life streaming' technologies that are exposed to participant's collaboration for narrative and product invention
With a central theme - what does it mean to be human? - the franchise explores the subject of empathy. A theme shared with project sponsor Ridley Scott’s most compelling Science Fiction movie, Blade Runner
Purefold addresses several key problems of commercial communications: freely reusable media, transparent strategy and narrative, low latency social media engagement, commercial partnerships with audiences and artist compensation on digital networks
Purefold is supported by industry and academic pillars, such as Google, Friendfeed, Creative Commons, WPP, Aegis, Publicis and Naked Communications